A record number of visitors, many of them professional (thousands from all over Italy, and several hundreds coming from35 different countries),

the resonance of the event on national newsmedia and, above all, the satisfaction voiced by the exhibitors, hardly ever this unanimous in expressing a favourable judgment,have attested the success of EICMA 2009 and provided us with the guidelines for EICMA 2010.
What we have to is clear: maintain the 2009 schedule – repeat the same winning formula(boutique – show / pay special attention to professional visitors / seek the involvment of the
institutions and themedia), and, first and foremost, set up an even better exhibition.
It is not easy, but we canmake it, provided that we can count on the full support of the exhibitors.
This is why we invite you to let us have as soon as possible your application for the 68th Bicycle Show, to be held from Friday 17 to Monday 20 September 2010 in Milan, the city that has hosted the Bicycle Show without breaks since 1914 (three years from now we shall celebrate our 100th anniversary!), in the newest andmost prestigious trade fair venue in the world.
To foster the success of the event and ensure great attendance figures,we have maintained the 2009 fee of 70 Euro per m2 (half the amount charged just a few years ago),we are offering a new formula: high-quality “turn-key stands” available at excellent prices, as described in the attached brochure,
and you can also profit fromgreat hotel deals we have arranged for you.
Now it’s up to you! We look forward to hearing from you.Click here for the Application Form.