The experiment has work and the
EICMA Milan bike show will be back in
2010 with the date set for
September 17-20. The idea of holding a more compact show just for the bicycle and accessory sector has paid off, despite some strong rivalry.
“The exhibitors have told us they’re really pleased and so has the public” EICMA director
Costantino Ruggiero said.
“We’ll hold the same type of show next September and we expect it’ll be even more successful.”
The EICMA Milan bike show was popular with the public and professional visitors such as dealers and key company players.
45,000 visitors filled the stands during the four days. Small changes will be made to the show hours but it is clear that the tradition and experience of the Milan EICMA show will be the key for the future.
At the show, there was a strong feeling that the bicycle is finally recovering its status as the best way of local transport, even in Italy. Dealers, importers and manufacturers appreciated the efforts of the ANCMA industrial association during the show, as they help fight the difficult economic moment, especially regarding the new economic incentives announced by the Italian Ministry of the Environment.
The final day of the show was especially interesting, with a large number of dealers visiting the show. They were able to see all the new products for 2010 and discuss orders, and also rub shoulders with many stars of cycling before they traveled to Switzerland for the world championships. A special prize was also awarded to Italian cycling commentator
Auro Bulbarelli by
Cicli Elios.