Ita - Eng

Advertising on the Official Catalogue 2010

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The 68th  Bicycle and Motorcycle International Exibition  will be held from 2th to 7th November at Fair location Milano/Rho (one of the largest in Europe) will surely be the occasion to offer to the visitors interesting information about new products.  

Communication during the Fair period is very important for an exhibitor and it is essential to give to the visitors details about own exposures spaces in fair location getting the right visibility.  

The Eicma 2010 Official Catalogue has been presented in a double editorial version offering to each exhibitor the possibility to be foundable and have visibility.

As regards the latter, last year we operated on the rates and reduced them drastically, and since we have to taken up direct management of the 2 publications with the sole aim of providing good services, we have decided to maintain the 2009 rates this year too.

We also wish to remind you that the Eicma catalogue and the guide are excellent advertising tools as they are given to all the visitors: Italian and international press people, Italian and international trade operators, and the public at large. Some of the figures relating to 2009 are shown below:

Gross surface area                                             260,000 sq.m
Net exhibition area                                               55,000 sq.m
Supporting Events -     MOTOLIVE (outdoor)           85,000 sq.m
Brands displayed                                                    1,341     
Countries present                                                       31
Trade operators                                                    50,041
(19,048 from abroad)                       
Accredited journalists                                              1,631
Overall number of visitors                                    450,000


We wish to inform you that, for the this edition of the Show, EICMA will manage on its own the Show Guide and Official Catalogue. Therefore, it will directly take care of including the company information and collecting advertisements.

As regards the latter point, we have operated on the rates applied in the last few years and reduced them drastically, since we have taken up direct management of the 2 publications with the sole aim of providing a good service.

The new rates and application forms are enclosed herein:
- Technical Details
- Form

We advise all those interested to contact us at the very earliest, as the last deadline is 15thOctober.

For more information:
daniela.sapori@eicma.it