Eicma 2010

All the news, the most interesting pictures and videos, constantly updated directly from the exhibition

Exhibitors 2011

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Rain and mud can't stop Motolive closing day
Motolive enjoyed an exciting closing day at EICMA on Sunday, with Giovannelli-Simonini (Yamaha) winning the Biathlon-Quad race. Bernardini (SX2) and Schito (SX Junior) took their series in the International Cross challenge
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Impressive attendance figures confirm 2010 EICMA’s success
2010 Milan fair went out so strengthened with more than 500.000 visitors attending, in spite of bike industries lower attendance. EICMA official website achieved +30% visits compared with 2009

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Milan exhibition was a window on the world for Montante
“Milan exhibition gave a great opportunity to express Italian excellence“ said Antonello Montante, President of high-class bikes brand with the same name whose elegance represents the corporate mission
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Pennarola brings made-in-Italy pride in Milan
Italian bike factory showcases its 2011 MTB and Road collection, including Sharatan 2.0 MTB and Nashira road models, to meet every riders' needs and expectations
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Cornelio Perini, when art meets the EICMA show

Italian well-known artist showcases at the EICMA show its newest works of art produced with aerograph, including a special helmet of Marco Pantani. “It’s amazing to see such a big crowd walking around the pavilions”

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Rain and mud can't stop Motolive closing day
Motolive enjoyed an exciting closing day at EICMA on Sunday, with Giovannelli-Simonini (Yamaha) winning the Biathlon-Quad race. Bernardini (SX2) and Schito (SX Junior) took their series in the International Cross challenge
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Impressive attendance figures confirm 2010 EICMA’s success
2010 Milan fair went out so strengthened with more than 500.000 visitors attending, in spite of bike industries lower attendance. EICMA official website achieved +30% visits compared with 2009

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Soubeyras leads KTM to SX1 victory at Motolive
A great show in the Motolive Area with the European Supercross Championships: an all-French podium in SX1, with Soubeyras ahead of Aranda and Izoird, victories for Bernardini (SX2) and Houzet (Rookies)
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Milan exhibition was a window on the world for Montante
“Milan exhibition gave a great opportunity to express Italian excellence“ said Antonello Montante, President of high-class bikes brand with the same name whose elegance represents the corporate mission
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2010 EICMA show flying high: +24% attendance increase!
Box-office returned very positive feedback: visitors number raised impressively both on Friday and Saturday at Milan fair. Organizers have good reasons to feel happy…
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Tony Cairoli awarding the KTM Trophies champions
Two-times Motocross MX1 World Champion was among the champions who took part to the KTM Trophies’s awarding ceremony, anchored by Italian comedian Max Giusti
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Switch on and go by car for free: what a sunrise is!
Mid-Italy brand WT Motors from Ancona in the Marches putting forward at EICMA 2010 zero-cost power plan vehicles funded by incentives for clean-energy production: unbelievable but true!
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Guarneri and Lovemytime riding a Kawasaki in 2011
The long-time partnership between Lovemytime and Motocross rider Davide Guarneri will continue in 2011, with the Italian brand sponsoring new Rockstar Bud Racing Lovemytime MX1 Team, presented at EICMA 2010
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Motolive: Lazzarini dominates in the Supermoto race
Let's start Motolive show! The Italian rider great protagonist ahead of Hermunen and Van Den Bosch, Do leads the French troops in Supercross, Valade edges the Minimoto MX group
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How to be fit and slim with Multipower Thermo Burner
Multipower, international leading brand in the natural integrators sector, launched at EICMA Milan fair Thermo Burner, a new weight loss product aimed at reducing fat
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Moto-globetrotters’ adventures at Tucano Urbano stand
In the “Touring on Two Wheels” dedicated area in EICMA 2010, Tucano Urbano present the enchanting travel experiences of 13 riders, giving them the chance to tell their adventure stories
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Beta inspire a fun way of riding for play-bikers
Italian motor company showcase in Milan its 2011 newest collection in a different way compared to other competitors, providing play bikes to off-road enthusiasts. Beta unveiled the new RR Enduro 350 4 T
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Quad and Minimotard in the spotlight at MotoLive
An exciting first day at Motolive, with the International Quad Cross and Minimotard racing races to entertain the visitors of the EICMA show, together with freestyle and stuntmen’s astonishing exhibitions
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EICMA celebrates 1960 Olympic cycling champions
Bicycle and motorcycle exhibition brought together in Milan nine 1960 Olympic Games gold medal winners from the Italian national team. Former rider Fiorenzo Magni celebrated his 90th birthday
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The evolution of bike market: more after-sale assistance

The seminar organized by IPQ Techlogogies with the patronage of EICMA reviewed the change in the conception and structures of after sales services, focusing more and more on customers’ needs and satisfaction

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Advertising Grand Prix: moto awards by moto retailers

BMW was the winning brand, taking three prizes during the advertising campaigns-focused ceremony held in Milan’s fair. Yamaha, Ducati, Suzuki, Pirelli, Scorpion and Tucano Urbano were also awarded

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Power to speed and competition: this is MotoLive

Motolive arena is ready to open once again: a 80.000 sqm area for four exciting days packed with bends, dirt and duels. A breathtaking racing programme, from the European Supercross Championship to the new Quad, MiniGP and Minimoto races

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EICMA China looks forward to the second edition in 2011
Following 2010 outstanding success, EICMA China is set to become the most important motorcycle exhibition in Asia, but not only. The second edition will run in Beijing from July 2nd to 4th

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YDFM, new mobility projects on show at EICMA 2010

YDFM -Young Designers For Mobility - is a new initiative by EICMA 2010, with the aim of giving visibility to the work of young mobility project designers. It will be possible to visit the exposition until Sunday November 7th, in the Pavillon 4

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EICMA to become the oasis of “Tourism on two wheels”
Among the new initiatives of the 68th EICMA, a tourism dedicated exposition gives travelers a wide range of ideas and information to discover the World (and Italy, in particolar) using their motorbikes or bicycles
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Max Biaggi launched Aprilia RSV4 Special Edition at EICMA
Superbike World Champion featured the new RSV4 Factory APRC Special Edition at the Aprilia booth. It is a special model set to be a new benchmark for the supersports segment
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Piaggio’s Concept NT3 to meet mobility needs in the cities
Piaggio Group showcase at the EICMA show an innovative four wheeled and three seated vehicle inspired by the crowd-pleasing Ape model. It is offered with three engines: 200cc, 300cc and 300 hybrid
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2011 has a different taste for Lorenzo
MotoGP World Champion met his fans in the Yamaha Stand, and will challenge Valentino Rossi once again in 2011: “It is going to be a nice battle with Vale and Ducati, but it’s better to compete with the same bike, so you don’t have excuses…”
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EICMA welcomes a workshop on motorcycle framework regulation
The Motorcycle Industry in Europe (ACEM) focused the attention on the future regulatory framework proposals from the European Parliament to guarantee healthy vehicles and fair competition in the market
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Berlusconi opens 2010 EICMA: "China is our target"
On 68th EICMA opening day, Italian Prime Minister made an unexpected appearance for the inauguration press conference, catching the attention from Italian and international media
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Ducati made a splash at Milan Exhibition’s eve with Diavel

Historical Italian motorbike manufacturing company unveiled the Diavel new-entry model. It is a gorgeous motorbike marked out by a muscular silhouette over a pure-bred competition motor

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Crossrunner leads Honda’s great-fashion comeback to Milan
Ten new models mark the return of the Japanese company to EICMA, with revolutionary Crossrunner and a new version of CBR600F to drive the legendary brand into a new era
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Breaking news: Berlusconi attending EICMA 2010 opening

A breaking news to start 68th EICMa International Bike and Motorbike Show: as already did several times over the last few year, Italian Prime Minister Silvio Berlusconi has decided to attend the opening ceremony scheduled today

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Spazio 57 as the EICMA glamorous meeting-point

At EICMA 2010, one of the news proposed by Fiera Milano and EICMA, is Spazio 57. Spazio 57 will bring the well-known ritual of Happy Hour, in an atmosphere far from the famous "movida milanese"

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Minister Paolo Romani attends to the opening ceremony of EICMA

Paolo Romani, Minister of the Economic Development’s department from October 4, will open EICMA 2010 on November 2. The opening ceremony will take place inside the Fair, to Sala Martini, at 11 a.m

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EICMA 2010: wind of changes in the pavilions

Milan EICMA show 2010 will be remembered for the plenty of novelties and previews shown in the pavilions. Here is a short track of the most important products presented by the most important companies

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EICMA 2010 starts with novelties and confirmations

EICMA 2010 returns with many confermations, many changes and a lot of novelties. This mix will ensure that EICMA 2010 will get its reaffirmation in an area characterized by the ongoing crisis in the two-wheels sector

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Thrills and adrenalin: welcome back, MotoLive!

MotoLive is just waiting for the greenlight! Everything is ready for its awaited return! Thousands and thousands of visitors will attend to the live show attesting once again the successful performances

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The Green Planet: electric and hybrid vehicles are the stars

Environmental protection, zero emissions, clean mobility are nowadays essential issues to approach carefully. In one word at EICMA '10 all these important matters mean "The Green Planet"!

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In Milan fair Gewiss tell us cycling history

Gewiss, in collaboration with Museo del Ghisallo and EICMA presents the "Temporary Bicycle Museum", a temporary exhibition of historic pieces from the Museo del Ghisallo collection

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Rome Olympics’ gold medals will visit EICMA

An enchanted Gala night on November 2 will open the 68th EICMA, while the gold medal for cycling in Rome 1960 Olympics will be awarded in the bike pavillons on Thursday November 4

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Metrakit Italia presents a new championship for 2011
Metrakit Italia, the Abruzzo based company, was at 2010 EICMA Milan with a stand showcasing Racing Motorbikes, Motocross and their 2011 racing programm, presenting his entire 2011 range of motorbike
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Pennarola brings made-in-Italy pride in Milan
Italian bike factory showcases its 2011 MTB and Road collection, including Sharatan 2.0 MTB and Nashira road models, to meet every riders' needs and expectations
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AJP Motos, enduro innovation from Portugal

AJP Motos, Portugal’s only motorcycle manufacturer, known for its leisure Enduro bikes, present in Milan their four collections PR2, PR3, PR4 and PR5

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Rieju completes its range of RS3 model presenting novelties
Continuing with our philosophy to bring to the market what the youth demands Rieju presents the two final versions of its new model RS3 \sports line, presented as a prototype last year the production version is now on display
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Triumph Street Triple, the unmistakable sound’s power
The latest edition of Triumph’s most popular Naked was presented in Milan: the peculiar voice of the three-cylinder engine is the unique background to this exciting Streetfighter’s performances
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Yamaha’s 2011 new range features special accessories
Japanese motorbike manufacturing company introduces at the EICMA Milan's fair a wide range of scooters and motorcycles (from 50cc to 1900cc), including the new Super Ténéré 1200 enduro model
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BMW to continue the enduro segment’s success with G 650 GS
BMW offer to the public at EICMA a new attractive enduro model and two revised versions of the popular R 1200 R bike, both combining a sporty and classical design
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Suzuki GSX-R750, ready for the starting grid
The latest edition of the popular Suzuki Supersport, with lighter and more compact than in the past, maintained the characteristics that made it the closest sensation to a race bike ever: power, fluidity, agility
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Zero-emissions mobility with Peugeot E-Vivacity
In the year of its two-hundredth anniversary, the French company presents a new 100% electric scooter, a new term of comparison in the urban sustainable mobility field
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MV Agusta bring at EICMA the new roaring F3
The new high-end model from MV, powered by a compact three-cyclinder engine, is ready to conquer a new market segment in the middle weight supersport category
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Headbanger Motorcycles, a bike with a gypsy soul

Headbanger Motor Company introduces at Eicma the 2011 line-up, with a complete range of four basic models including an absolute new entry and exciting chromatic versions that will capture the attention of all enthusiasts

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Old-style motorcycles’ charm arrives to Milan
Royal Enfield showcase at EICMA the newest Bullet Classic Army model - the flagship of 2011 range, a truly modern and solid motorcycle inspired by the past and engineered for the future

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Bianchi think green with the new Puch Green Bike

Italy-based bicycle manufacturing company showcase in Milan an assisted hybrid bike projected to make people’s lives easier and happier when they have to move in the city center or commute to work

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Saxon Motorcycles will introduce their new model, the Crown
At EICMA Show Saxon Motorcycles Europe will introduce their new and unique model, the Crown. Inspired by the minimalistic approach of the 1950s and ‘60s Gard Hollinger designed a truly unique highneck chopper for Saxon
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Aspes presents two new hybrid scooters and two electric bikes

The motorcycle manufacturer of Mornago will participate at Eicma 2010 not only with the innovative Sirio Hybrid 50 but also with other four new vehicles, two power assisted bicycles and two hybrid scooters

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The Oxygen Scooter delivers at Milan a cargo of clean air

The spotlight is on the Green Planet. With a ten year history and a daily effort in eco-friendly technology R&D, Oxygen is now considered the leading company in the two-wheel electric vehicle sector

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Moto Bellini, a new brand with a long-time tradition

Moto Bellini gets back to life after 70 years, presenting at EICMA 2010 show brand-new B1 and B2 scooters: the experience from the artisan tradition combined with an unbeatable price

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Montante and Maserati, Italian style showcased at EICMA

Unique details and an exclusive design for the new bike made by Montante Cicli for Maserati making his debut in Paris few days ago, celebrating the 70th Anniversary of the victory of the BCTF number one at the 500 miles of Indianapolis

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Kymco, innovation and technology lead to success
Kymco new models will be shown during Press Conference that will be held at KYMCO stand (6, stand F10) on Tue Nov/02 at 16.30; on this occasion press kit will be given out
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Honda, the new cross-over comes to the fore

Honda released a design sketch of the motorcycle that is the next stage in its V4 engine configuration development. This machine is an exciting new approach that represents the best aspects of two separate biking genres

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Freedom rides on three wheels with Boom-Trikes

The German company Boom-Trick presents at EICMA 2010 three new models for the Italian markets, to guarantee moto lovers a great confort and the possibility to drive with car driving license

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Sonique: the newborn minicar by Grecav

On the occasion of the EICMA Exhibition 2010 Grecav presents its newborn Sonique. A spacious, highly reliable, safe and stylish minicar: Sonique results from a twenty-year experience and from the continuous research in the automotive field

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The bike of the future has a name, Wayel
Wayel will be presenting its new range of electric pedal assisted bikes, for the first time to the public, on the occasion of the 68th edition of this International Bicycle and Motorcycle Exhibition
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Italwin is ready to reveal at Milan Fair

Italwin, an italian leader in the field of pedal assisted electric bicycles, will present its full 2011 product range. The much anticipated Ducati Cucciolo, created through a licensing agreement with Ducati Motor Holding, will also make its debut

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Harley-Davidson® Superlow™ model is pure riding fun

The new Harley-Davidson SuperLow model reintroduces the pure pleasure of motorcycling. Balanced and responsive handling helps rider and machine glide through corners with smooth confidence

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Harley-Davidson® CVO™ rolls out four models in 2011

Harley-Davidson Custom Vehicle Operations™ (CVO) blends perfect proportions of power, paint and chrome to create four limited-production motorcycles for the 2011 model season each finished to exacting detail

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New CVO™ Road Glide® Ultra boats style and performance
The 2011 Custom Vehicle Operations™ Road Glide® Ultra, a new super-premium touring motorcycle with a frame-mounted fairing, offers its rider and passenger exceptional style, comfort and performance. Trimmed in glistening chrome and spectacular paint, the limited-production CVO Road Glide Ultra also features exclusive audio, navigation and seating components. The CVO Road Glide Ultra is one of the most capable, and beautiful, touring motorcycles on the road today
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Safety airbag on two wheels with Tucano Urbano
New Tucano Urbano airbag provides safety and versatility: suitable for any jacket and climate, it is a smart solution for all the situations
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WAS+™, true innovation for rider protection with Gimoto
Gimoto launches WAS+™ - the world’s first ergonomic and homologated race suit that exceeds CE. Rider safety has been the core focus of Gimoto - achieved with our made-tomeasure production of leather suits

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Styling Kit is Rizoma’s secret weapon
At 2010 EICMA, for the first time and together, both the new Kawasaki Z750R and Rizoma’s exclusive Styling Kit are introduced to two wheels lovers. A special partnership started few months ago

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Colombo: "Top bike brands were mistaken not coming to Milan"

Upstreaming MIC Shimano President strongly supports EICMA: "Milan remains the best exhibition in the world, cycling industry cannot do without such a huge flood of people"

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Nolan Italian style means safety and quality
Nolan® constant technological research has generated the new helmet models to complement and enrich the 2011 collection. These specifically include N71, N63 and N33, developed to satisfy the various needs of motorcycle lovers
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New line of self-ventilating, high performance
Grimeca introduces the new line of self-ventilating discs DS Line. New product's high performing is the result of the company’s long experience as official supplier of brake systems to the major motorcycle manufacturers
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Stylmartin, stepping towards a new “Legend”
Stylmartin present new “Legend” boot, designed for all motorbikers to provide better comfort and safety, without sacrificing the aesthetic look
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TW01 and TW02, loading on two wheels is not a problem
Givi presents two trendy and 100% waterproof bags to hang on motorbikes or scooter to increase the loading capacity of two-wheels veichles
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MIVV presents Double Gun, “nomen omen”
That is... the destiny is in its name. What can you expect from an exhaust called Double Gun? Certainly, an ability to hit the mark and to make dream those riders who do not like half measures
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Clover, let's start a "Tekno" revolution
Clover introduces Tekno, a revolutionary jacket that has all features to become a new reference in terms of safety: it is the first true 3 layer- jacket that conforms to standard CE EN 13595 Level 2 in the world
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Pininfarina joins Newmax to create new Airflow
After the concept-helmet introduced last year, Pininfarina and Newmax are presenting the final release of the Airflow helmet, born from the evolution of the original project and numerous tests carried out in recent months
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First time in Milan for Blauer’s colors and graphics
American brand’s new helmets lines are showed in Milan for the first time, including the special “Limited Edition”, featuring the customized Michele Pirro’s graphics
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Motocross safety has a name: Scott
Motocross goggles market leader presents its first helmets line in Milan, together with a new technical wear collection dedicated to the offroad, always with safety in mind
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D-air, the new “intelligent clothing” by Dainese
The Italian company is back to Milan exhibition with an important, strongly innovative product, a brand-new airbag called D-air racing for motorbikers’
safety
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Next provides “Power Balance” for cyclists and bikers
The Italian company presents the new models of the cult bracelet, but also the new underwear line Race and innovative Zerowind jackets: on two wheels you need balance, but not just that…

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Shiro, design and protection for unique helmets

The Shiro stand in EICMA 2010 Milan’s show will be packed with fresh, stylish and coloured helmets, conceived for youngsters: to combine safety with an authentic style

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A new frontier of customization with MotoTubby chain covers
K2 presents MotoTubby, the first chain cover customized with colors and graphics: for those who can’t renounce to personalization in every detail. New colors for Roof helmets collection
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Buff: plenty of functions, only one headgear
Multifuntional garments by Buff are appreciated by bikers because of their unique characteristics: versatility, protection and lightness, and the chance for anyone to find his match in a 300-model range for any kind of look
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Scorpion-Exo 900 Air Signal: let them look at you!

A new decoration born from the “Test Me” operation, suggested by those who went to the many dealers in Italy that have joined the project giving the possibility to the end user of wearing a modulare helmet of unique qualities for one day

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Shimano’s high quality products for every riding style
Japanese company present its newest 2011 product and accessories collection, including top-model pedals, optics, helmets, shoes, clothing, handlebars and much more to meet every riders' needs

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Scorpion EXO 750 Air Eternity, chameleon soul
Scorpion-Exo will give to the two wheels fans in Milan Fair some anticipations for season 2011 showing a new design for Exo 750 Air, one of the “Top of range” helmets of the Korean company
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Premier Helmets, an Anniversary to remember

To celebrate the 55th year of the Premier Brand foundation, the Italian company introduces in his 2010 collection three different models that can suit every kind of motorcycle passion, decorated taking inspiration from a great legend

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New frame Sharatan, a synergy between mind and matter

Pennarola Group preview presents the new MTB frame Sharatan 2.0. The design is futuristic and original, to emphasize a peculiar and prestige look. The frame is performing, durable and lightweight, suitable for the most demanding bikers.

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With Optimate4... Yes! We "Can-Bus"

Tecmate will announce at EICMA 2010 a major evolution of OptiMate 4, the Dual, designed to allow a connection to any BMW model’s original 12V socket, including those equipped with a CAN-bus system.

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Style parades on tarmac with Kineo Maxi wheels
Kineo wheels by Carat srl were developed to match handiness and elegance of a spoked new-designed wheel with tubeless tyres for street, naked, scrambler, enduro and motard use in everyday situation
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Comfort guaranteed travelling with Acerbis

New Acerbis bags will be show at EICMA fair. These exclusive collections represent a new design and function in our everyday travels and journeys An innovative travel line for all the bikers lovers

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Motoxpricambi: easy flexibility with Carbon Tex

Italian company Motoxpricambi presents in EICMA 2010 Exhibition a great novelty for fairings, made with a new material, the Carbon Tex which guarantee a flexibility never achieved before

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Barracuda, details make a difference

The renewed range of the italian company Barracuda components gives moto lovers plenty of chances to customize their ride: making a difference is a matter of details. Barracuda gives you the chance

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Giannelli, when quality meets innovation
A careful marketing strategy and the creation of products which are always ahead of their time quickly brought the trademark Giannelli Silencers to the top of the international market with a complete range of silencers and exhausts systems
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Mupo Srl at Milan show with its new steering damper
Mupo Srl, the manufacturer of suspensions for sports and racing bikes, and considered a cutting-edge company in the scenario of Italian motorcycling, presents its new look to motorcycle fans and enthusiasts during EICMA
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Strength and lightness: here is the new fiber by Fren Tubo

Fren Tubo, leader in the production of steel braided hoses, Du Pont Kevlar and carbon brake systems, will be at EICMA 2010 show with a new series of hoses with double carbon fiber brading

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Electromem, from design to testing

Electromem executes all the processing phases in its factory. The Design is entrusted to high-qualified staff, that, with modern instruments, carries out our products with high-reliability.

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A-Pro Evo, always protecting you!

The motorcycle world require security and attention overall when we wear technical clothes and accessories for protection when we driving, American Pro gives the answer to every need. Always more winning, always more A-Pro

.

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Apex, brand new Suomy full face helmet

Apex, the new fibre helmet by Suomy was designed giving maximum consideration to internal comfort, construction technology and safety for both rider and race. The new materials used in construction gives the shell a unique rigidity

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A grat success for Acerbis italian style

Jackets, pants and helmets: all the most important novelties to be presented on the occasion of the 68th International Bycicle and Motorcycle Exhibition are ready to reveal with all their innovations

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Polini Evolution Case: nice but also technological
Polini Motori presents the new variator evolution case available for the horizontal Minarelli-Yamaha long case engine, that features advanced technical solutions and three fashion colors, black, blue, chromed and carbon evolution case
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Cornelio Perini, when art meets the EICMA show

Italian well-known artist showcases at the EICMA show its newest works of art produced with aerograph, including a special helmet of Marco Pantani. “It’s amazing to see such a big crowd walking around the pavilions”

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Giorgio Nada Editore, a history spanning over thirty years

Giorgio Nada Editore, leader in Italy since more than 30 years in motoring literture, has always had the same goal: to popularise the story of the car, the motorcycle and, more in general, engine-powered means of transport as a whole

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Eaglerider revs up motorcycle industry with new partnership

EagleRider, the world’s largest motorcycle rental and tour company, and Triumph Motorcycles, the fastest growing motorcycle manufacturer on the globe, have announced a partnership that will expand revenue streams for dealers

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