Cicli Montante is back to EICMA with a cosy and luminous stand to confirm this 68th Milan’s exhibition as a promotional and communication opportunity that cannot be renounced, taking place in the key-city being industry, fashion and global market crossroads. “Our attendance at EICMA means to bring our products a sense of completion and allow spectators to experience our bikes”, Mr. Montante explained. “I’m quite sure the several cycling brands living up Milan exhibition lost a great opportunity, taking in due consideration the impressive flood of people, around +25% compared with 2009”.
In the middle of many engines and motorbikes, Montante bikes’ vintage glamour caught the motorcyclists’ eye communicating to them the riding sake. EICMA succeeded to join two different audience and made their common ground appear.
Antonello Montante confirmed the great success achieved by his bikes, looking forward the global market challenge. “Around 70% of our sales are abroad, especially in China, Japan, Usa and Northern Europe. Made in Italy is still having a great appeal and we came in Milan just to exploit this concept”.
www.montantecicli.com