Red. Like the heart of the EICMA show that began to beat on the eve of the 2009 show. Red. Like the world of Ducati and its stand at EICMA as
the Italian company presented its new range of motorbikes and analised the 2009 racing season.
“In a year when the maket has shown a reduction of 32% in sales, Ducati has increased its product sales by 19%, setting an incredibile record,” president of Ducati Motor Holding Gabriele Del Torchio said.
“The arrival of Pirelli has helped us reinforce our philsophy: the product above everything else. That means 14 new models in just 4 years, an efficient network of 729 dealers all over the world and a brand based on “faith and passion”.
The presentation of the new models was also a chance to announce to the press two other events: the World Ducati Week, a moment for Ducati fans to come together at the Misano race track between June 10-13 2010, and the new Ducati Corse logo. It is a heart that contains the technology, carbon fibre, the history, the Italian tricolore flag and the Ducati red color.
Director General Claudio Domenicali intorduced the new 1198 and 1198S models, the new top of the range Superbike models, the Hypermotard 1100Evo and 1100 EvoSP and a new Monster redesigned and lightened by 7kg compared to prevoius models.
Of course the star of the show was the new Multistrada 1200, a perfect mix of four motorbikes in one. It offers the best of a Sport, Touring, Urban and Enduro bikes at the touch of a button.
It is a unique way of enjoying every kind of riding. Perfectly. In true Ducati style.
www.ducati.com